Loading...
The Vision
Building the Web3 infrastructure for uncollateralized credit—from community lending to global markets
Imagine a world where your reputation replaces your credit score, your cashflow replaces collateral, and loans repay themselves automatically as you earn.
The Problem We're Solving
Millions of entrepreneurs now run real businesses with public online profiles—merchants, freelancers, creators, crypto builders. They have customer reviews, social media followings, and verifiable income streams. Together they've built a $1+ trillion economy, and AI tools are accelerating their growth. To grow, they need capital for equipment, inventory, and operations.
But traditional lending is fundamentally broken:
- • Banks exclude billions who lack credit history or collateral
- • Fintech lenders struggle with expensive funding and legacy payment rails, charging 20-40% APR
- • DeFi requires 125% overcollateralization, defeating the purpose of credit
"Perhaps the largest financial value built directly on reputation is credit and uncollateralized lending. Currently, the Web 3 ecosystem cannot replicate even the most primitive forms of uncollateralized lending... because there is no web3-native representation of persistent identity and reputation."
— Vitalik Buterin & E. Glen Weyl
"Decentralized Society: Finding Web3's Soul" (2022)
Our Vision
We make uncollateralized lending work by solving fintech's core problems. We eliminate VC and debt middlemen with community capital, replace costly payment rails with instant, low-cost stablecoins, and reduce defaults through social trust + cashflow data. Result: 8-15% lower APR at scale.
We start with 0% loans to prove trust works, then evolve to sustainable revenue-based financing as we scale. Fair rates, transparent terms, real accountability.
How We Lower Costs
Traditional Fintech
Cashflow underwriting, but still 7-12% defaults
Expensive Capital Sources
Borrow from VC (20%+) or banks (12-15%)
+
Expensive Payment Rails
ACH: $0.50/transaction, 1-3 day delays
+
Operational Overhead
$500K-$2.5M to launch, $200K-$500K/year
~20-50%
APR to cover capital + infrastructure + defaults
LendFriend
Cashflow + social trust to reduce defaults
Low-Cost Capital Sources
Community capital, DeFi (5-10%)
+
Low-Cost Payment Rails
Stablecoins: $0.01/transaction, instant settlement
+
Minimal Overhead
Minimal: Smart contracts, <$100K setup, <$50K/year
~10-40%
APR via better capital + infrastructure + defaults
Built-In Viral Growth
Every borrower becomes a growth engine by sharing their personal story
1
Create
Borrower posts loan
2
Share
50-200 people see it
3
Convert
10-20% become lenders
4
Repeat
Lenders → borrowers
The magic: Emotional connection drives 10-100x better engagement. Each funded loan creates social proof that accelerates growth.
0.7-1.2
Viral Coefficient
Each user brings 0.7-1.2 new users. Outstanding viral growth potential.
The Journey
A research-backed evolution from social trust to automated, scalable credit infrastructure
Phase 0
Bootstrap Trust
Launching 2025
0%Interest
Pure social lending to prove trust works
Phase 1
Add Cashflow
2025-2026
RBF
Revenue-based financing with hybrid underwriting
Phase 2
Automate Repayment
2026-2027
⚡
Revenue integration & agentic payments
Phase 0
Bootstrap Trust Networks
Live on Testnet • Launching Mainnet 2025
Pure social lending at 0% to bootstrap the network
What We're Building
- →$100-$5,000 community loans at 0% interest
- →Optional tipping for borrowers who want to give back
- →Primary launch on Farcaster (Base app + other Farcaster-native platforms)
- →Also exploring: Bluesky, Twitter, Reddit communities
- →Simple wallet verification + social signals
- →On-chain repayment tracking
What We're Learning
Where's The Demand?
- • Which networks have active lenders/borrowers?
- • Community clusters vs. broad networks
- • Trust cascade patterns
- • Viral growth mechanics
How Does Repayment Work?
- • Repayment rates without interest
- • Social proximity effects
- • Timing patterns
- • Impact of transparency
What Happens Next: We move to Phase 1 (cashflow + interest) with learnings about what borrowers need and where demand exists. Every loan teaches us something valuable about making this work at scale.
Phase 1
Scale with Cashflow
Planned 2025-2026
Layer in cashflow data for larger loans with fair interest rates
The Key Shift
Cashflow verification transforms lending from "I trust my friend" to "I trust my friend + the data".
With objective cashflow data, community lenders can confidently fund larger loans. The social trust remains, but now backed by verified revenue streams.
New Capabilities
Larger Loans
$5,000 - $50,000+ based on verified cashflow
Cashflow Verification
Bank accounts (Plaid), merchant revenue (Square, Shopify)
Fair Revenue-Based Terms
Lower cost than traditional RBF (typical: 1.2-1.5x factor rates)
Community Funding
Direct lending from your network and broader community
Hybrid Risk Model
Combining social trust + verified cashflow + repayment for accurate underwriting (exact weightings are experimental):
• Small loans ($100-$5K):60% social, 30% cashflow, 10% repayment
• Medium loans ($5K-$25K):40% social, 40% cashflow, 20% repayment
• Large loans ($25K+):20% social, 60% cashflow, 20% repayment
Goal: Serve borrowers traditional finance excludes—freelancers, crypto-native workers, small merchants. Prove that hybrid underwriting can scale while maintaining fairness.
Phase 2
Automate Repayment
Future: 2026-2027
Loans that repay themselves automatically from your wallet or business revenue
The Vision
1.
Get approved based on social trust + verified cashflow
2.
Choose "auto-repay from my Square sales" or "auto-deduct from my wallet"
3.
As you earn, small amounts automatically flow to lenders
4.
No payment reminders, no stress, no late fees—just passive repayment
For Merchants
Revenue Integration
- • Shopify, Square, Stripe
- • Coinbase Commerce for crypto
- • And other payment platforms
For Wallet Holders
Account Abstraction (developing)
- • Auto-deduct from incoming transfers
- • Payment streams plugins maturing
- • Stripe + Coinbase pushing adoption
Agentic Repayment
AI-Managed Payments (future)
- • Agent monitors your income streams
- • Auto-schedules optimal repayments
- • Manages cashflow for you
Why This Matters
Removes the biggest friction in P2P lending: remembering to repay.
Borrowers never miss payments. Lenders get passive, predictable returns. Lower default rates for everyone. Lending becomes invisible—you borrow, you earn, it repays itself.
Why This Works Now
Five years ago, this wasn't possible. Today, the infrastructure exists:
Open Social Graphs
Farcaster and Bluesky provide verifiable social connections without invasive API permissions. Wallet-based identity with crypto signatures.
Stablecoin Adoption
USDC on Base enables fast, cheap ($0.01), stable payments. Perfect for uncollateralized lending at scale.
Cashflow Data APIs
Plaid, Square, Shopify verify income without traditional employment. Serves freelancers and crypto-native workers.
Account Abstraction
ERC-4337 enables programmable wallets with payment streams and auto-deduction capabilities.
On-Chain Reputation
ENS, POAPs, DAO participation captures crypto-native work that traditional credit bureaus miss.
Research Foundation
30+ peer-reviewed papers validate social proximity, trust cascades, and hybrid underwriting models.
The pieces exist. We're assembling them into something new.
Our Principles
Transparent by Default
All loans, repayments, and reputation scoring are on-chain and publicly auditable. No black boxes, no hidden fees, no surprises.
Research-Driven
Every decision is backed by academic research and proven fintech evolution patterns. We're not guessing—we're following validated models from Kiva, Grameen Bank, Prosper, and Branch.
Community-Governed
Borrowers and lenders are real people with persistent identities. Reputation matters. Community accountability matters. This is not anonymous DeFi.
Mission-First
We start altruistic (0% interest) and evolve to sustainable revenue share as we scale. Not extractive. Not predatory. Just fair, transparent credit for everyone.
Join the Movement
We're building the future of credit. Help us prove that reputation, community, and trust can power a fairer financial system.